My Adidas! (now with augmented reality)

Adidas is my brand. It's simple and classic. This said, I've gotta have these new sneakers. Later this year, Adidas will create a line of sneakers that will utilize augmented reality to create not only a 3d environment, but games that use the shoes as a controller. The shoes will retail between $65 and $95. I can't wait! Is this taking augmented reality too far? I think not! This is only the beginning. Read the full article here at wired.com.