Removing Fear to Build Your Brand | TalentZoo.com
This is an interesting article by Martin Lindstrom on the affects of fear (of the recession) and the economy. I read an interesting book on neuroscience and marketing by him called "Buyology." Here is a snippit of the article, read the rest here.
What do weapons, burglar alarms, and condoms have in common? Their sales all boomed in 2009 with condom sales up 22 percent since 2008. Why?
The answer can perhaps be found in Nigeria and Chile -- two countries I visited on my globetrotting tour promoting "Buyology." Surprisingly, neither country has detected the "R" word. When asking government officials why that was the case, the explanation was simple: The media simply hadn’t picked it up yet. As no-one had read about it, the recession, therefore, never arrived.
Is this whole thing just a well-orchestrated media story, containing one essential ingredient, fear?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment