Here's an interesting excerpt from the Indianapolis Star a few weeks ago interviewing Elizabeth Friedland from the ad firm Trendy Minds about importance of social media trends:
Biz Buzz
Tuning into social media
Account exec says online pursuits can bring payoff
By Daniel Lee
daniel.lee@indystar.com
Elizabeth Friedland, account executive with Indianapolis ad and PR firm TrendyMinds, is into social media: She Tweets, blogs and Facebooks (Is that a verb?).
Friedland took time from her online pursuits to stop by the Biz Buzz studio Wednesday to chat with Star business writer Daniel Lee about social media and its role in work and personal life.
Below are edited excerpts from the conversation:
Question: Have you seen any payoff from using Twitter? Any new deals for Trendy Minds (@trendy minds)?
Answer: With Twitter there are certainly some people out there talking just for the sake of talking.
As far as Trendy Minds is concerned, we've had three clients recently who we've connected with, or who have followed us on social media, and have approached us to do an RFP or to consult with them. So, there is business to be had.
Q: You Tweet both socially and professionally. How do you balance that?
A: Social media is all about authenticity. People want you to be real and authentic. I want my clients and friends or people who are in between to get a consistent picture of myself. I don't have a separate account for professional and personal use; I kind of integrate it all in there.
Q: What are your biggest do's and don'ts on Twitter?
A: No. 1 is to be authentic. It's important, also, to realize your audience. There are some people on Twitter who seem to have a very business-minded focus, and then there will be a Tweet that seems out of place where they talk about something extremely personal. So it's important to know your audience.
No comments:
Post a Comment