Mano A Mano en el Bano

For those of you who may have missed it, the internet duel of the century just took place yesterday....Isaiah Mustafa, Old (Old) Spice Guy Vs. Fabio the New Old Spice Guy...Choose who you want to win, go Team Old Spice Guy!

Watch here.

Fabio challenge:


Mustafa's Response:


Thank you for choosing Old Spice Guy:


Fabio's love letter:

New Old Spice Guy

Weiden + Kennedy have come out with a new spokesman for Old Spice. What are your thoughts on the new Old Spice guy? Personally, I dig him.

Isaiah Mustafa, the Old Spice Guy, is back!

He's back and I can't wait!

The Success of the Old Spice Blitz

The Breakdown and results of the Old Spice response campaign by John Bell of Ogilvy: http://johnbell.typepad.com/weblog/2010/07/how-to-reproduce-the-old-spice-video-phenomena.html

184 videos later and the Old Spice guy is finally done

Well, aside from the 22 video thank-you's that were posted when I last made an entry...it's apparently finally finished...with a massive 184 videos!!!! At one point they were producing one video every 7 minutes for 11 hours...Wow! Here is the last of them. Looks like I've got 160 more videos to watch. Such a sad day, hopefully he's not done for good! Some are calling this the best social media campaign ever. Very impressive, Isaiah Mustafa, and very impressive Wieden+Kennedy.

See all of them here. Note: He also gave AdFreak a shout out too!

Old Spice spokesman thanks his fans (and explains why the Netherlands lost the World Cup)

Again with more of the Old Spice guy...a lot more! Hurray! He thanks his fans in a bunch of videos, enjoy. I've posted a few of them, but the rest can be found here.

I'm on a hog! Behind the scenes of the second Old Spice Ad

Isaiah Mustafa was recently on G4's "Attack of the Show" revealing the secrets behind the second Old Spice ad. It's great! Also, he's a comic book junkie and really wants to be Luke Cage. I can get behind that!

Original:


AotS Segment:

Game Reviews - E3 2010 - Movies and TV

Old Spice on a Boat!

Another Old Spice ad has been released. This time on a boat, with mustaches!

Swan dive! New Old Spice Ad

Wieden + Kennedy recently released a second ad for the Old Spice "The man your man could smell like" campaign....swan dive!

I'm on a horse!

Wieden + Kennedy do it again! I just love their Old Spice campaigns. "The tickets are now diamonds!" Hilarious! This is the newest addition: "Smell like a man, man"

"I'm on a horse"


"Did you know?"


15 second spots:


The making of "The man your man could smell like":