Here's a super cool commercial for the Nissan Sentra that uses a 1/10 scale RC version complete with an RC helicopter that has a camera mounted to it for aerial shots!
Thursday, April 8, 2010
Try Again Nike: Tiger Woods Corrective Ad
What were you thinking Nike? And come on Weiden + Kennedy. This is some terrible corrective advertising. I know you had to do something about this whole Tiger Woods scandal, but this isn't the way to go about it. Good move pulling it and not deciding to air it on the Master's.
Tuesday, April 6, 2010
The Secret of Nike's Air
April Fool's day means hoaxes, but this one is just hilarious and amazing. Straight from Nike's mouth, the secret of where the air in their shoes come from.
Removing Fear to Build Your Brand | TalentZoo.com
Removing Fear to Build Your Brand | TalentZoo.com
This is an interesting article by Martin Lindstrom on the affects of fear (of the recession) and the economy. I read an interesting book on neuroscience and marketing by him called "Buyology." Here is a snippit of the article, read the rest here.
What do weapons, burglar alarms, and condoms have in common? Their sales all boomed in 2009 with condom sales up 22 percent since 2008. Why?
The answer can perhaps be found in Nigeria and Chile -- two countries I visited on my globetrotting tour promoting "Buyology." Surprisingly, neither country has detected the "R" word. When asking government officials why that was the case, the explanation was simple: The media simply hadn’t picked it up yet. As no-one had read about it, the recession, therefore, never arrived.
Is this whole thing just a well-orchestrated media story, containing one essential ingredient, fear?
This is an interesting article by Martin Lindstrom on the affects of fear (of the recession) and the economy. I read an interesting book on neuroscience and marketing by him called "Buyology." Here is a snippit of the article, read the rest here.
What do weapons, burglar alarms, and condoms have in common? Their sales all boomed in 2009 with condom sales up 22 percent since 2008. Why?
The answer can perhaps be found in Nigeria and Chile -- two countries I visited on my globetrotting tour promoting "Buyology." Surprisingly, neither country has detected the "R" word. When asking government officials why that was the case, the explanation was simple: The media simply hadn’t picked it up yet. As no-one had read about it, the recession, therefore, never arrived.
Is this whole thing just a well-orchestrated media story, containing one essential ingredient, fear?
Wednesday, March 24, 2010
Heineken Italy "Activation"
This is an amazing social experiment put on by Heineken. The idea was to trick a bunch of people into missing the UEFA Champions League match between AC Milan and Real Madrid and go to a (fake) concert. I love the expressions at the end!
Greenpeace v. Nestle
Well, um, yeah...this is something...check out this Greenpeace ad attacking Nestle and KitKats for their use of palm oil.
Have a break? from Greenpeace UK on Vimeo.
The Last Advertising Agency in the World
This is a great promotional video for the upcoming event, Flash in the Can. It's a funny take on how important it is to stay up-to-date with current trends in advertising.
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