The Internet Case Study Book

I've just read an amazing book that I suggest to anyone in advertising, let alone the digital advertising field. It's called the "Internet Case Study Book." This bible of interactive campaigns contains hundreds of the most successful websites ever created, ranging from promotional to e-commerce, to social media and corporate websites. These case studies are broken down and described in detail by either the client or the advertiser who worked on them.


My favorite aspect of the book is that each section opens with words of insight from iconic advertisers such as Alex Bogusky (previously of Crispin, Porter + Bogusky), and Jeff Goodby of Goodby Silverstein and Partners. It's a very quick read and you can read a few passages at a time. Don't pass this one up. You can purchase the book and even read the first 100 pages for free here.

Being an advertising graduate trying to get into the field, this was a great resource for me to learn more about the digital space and it's offerings, while providing key insights and strategies for me to use later on in my career.

Alex Bogusky Leaves MDC Partners

Whaaat!? Ad legend Alex Bogusky, Executive Creative Director of the ad agency Crispin Porter + Bogusky (most known for their Burger King campaigns) is leaving MDC Partners. To further communicate his magnitude in the ad industry, Bogusky recently was also awarded Adweek's Creative Director of the Decade. AdAge reports he wants to "pursue efforts outside the ad world." Whatever that means. I wonder where the creative revolution will lead now? You will be missed Mr. Bogusky and I wish you the best of luck... Read the full article here.

Check out this Skype interview highlighting some of his future plans:

Alex Bogusky on "The Big Ad Gig"

This is a cool video interview with Alex Bogusky of CP+B (as if you didn't know, ha!) talking about his thoughts on "The Big Ad Gig." For those who don't know it was a competition where 8 finalists presented a campaign to a group of judges to win 4 30-day internships. The brief was for "Hands Free CPR" and the winning campaign went to a kid named Avi Truzman for his "100% Saliva Free" campaign. Not only did he win an internship at CP+B, his campaign will be produced by the American Heart Association and the Ad Council.

While he has some thoughts on the contest, he also has some great insights and advice for those of us still looking to land our first job. Even being one of the forerunners of modern advertising, he's still down to earth and just another guy who loves advertising.