Intel - The Museum of Me

Here's a wonderful site from Intel that collects data from your Facebook profile and creates a museum for you! It's called the Museum of Me. Make one and share it with your friends on Facebook. The ending is pretty fantastic too.

Twitter infographic

Wow, check out this awesome video that encapsulates the sharing of information on Twitter over a 24 hour span in London.

London Tweets 24h from Anders Johansson on Vimeo.

Tweets are shown as red circles, and re-tweets as yellow points moving in the direction of information

Mix like Pogo - Oregon Lottery

This is soooo cool! I love Pogo! Now you can mix like him too! Check out the Oregon Lottery's interactive music creator using soundbytes and tracks laid by Pogo:

Listen to my mix

Original Commercial:

Skittles: Touch the Rainbow

BBDO Toronto has just released a new interactive video campaign for Skittles. These are pretty hilarious and oh so weird as usual!

Cat:


Cage Cop:


War Finger:


Hitchhiker:


Skittles Girl:

Gary Busey gets you yours

Gary Busey would make the ultimate lawyer, why? He scares the living hell out of anyone and everyone. Gary Busey is, Norman Tugwater...Fantasy Sports Attorney. If you're into fantasy sports, then maybe you should think about these messages from Vitamin Water at Tugwater.com.

Vitamin Water Ad

I just saw this cool sidebar ad for Glaceau Vitamin Water and thought I'd share.

The Internet Case Study Book

I've just read an amazing book that I suggest to anyone in advertising, let alone the digital advertising field. It's called the "Internet Case Study Book." This bible of interactive campaigns contains hundreds of the most successful websites ever created, ranging from promotional to e-commerce, to social media and corporate websites. These case studies are broken down and described in detail by either the client or the advertiser who worked on them.


My favorite aspect of the book is that each section opens with words of insight from iconic advertisers such as Alex Bogusky (previously of Crispin, Porter + Bogusky), and Jeff Goodby of Goodby Silverstein and Partners. It's a very quick read and you can read a few passages at a time. Don't pass this one up. You can purchase the book and even read the first 100 pages for free here.

Being an advertising graduate trying to get into the field, this was a great resource for me to learn more about the digital space and it's offerings, while providing key insights and strategies for me to use later on in my career.

Who uses location-based apps?

Here's a funny view of who uses Twitter and location-based marketing, that I mostly agree with:

Let's dwell on that for a moment: Urban hipsters (and de facto tech early adopters) want the world to care where they are at any given moment, and marketers are being told that it matters. But consider the average daily life of an average American, which might not involve prideful trips to the new "it" bar or hot party or recently opened boutique. I'm thinking it's more like: back and forth to work, one weekly trip to Walmart, a couple trips to the Shop-Rite, a stop at Walgreens to pick up a tube of antifungal cream, a back-and-forth to the mall multiplex on Friday night, a back-and-forth to the kids' soccer practice Saturday morning, etc.

The full article is pretty interesting though, check it out here.

Futbol, Glee style?

I don't know if I can put how amazing this is into words...Puma has created a Youtube campaign in preparation for the World Cup that takes hardcore soccer fans from various countries across Europe, and has them singing pop songs, in a contest called "the Hardchorus European Song Contest"...this is just priceless!!!

Original Promo:


England:


Germany:


Italy:


France:

World Cup Twitter Replay

Now this is a really cool use of Twitter. You can visually see how various discussions went during each game of the World Cup!

http://www.guardian.co.uk/help/insideguardian/2010/jun/17/world-cup-twitter-replay


Read how they did it here: http://www.guardian.co.uk/help/insideguardian/2010/jun/17/world-cup-twitter-replay

Uniqlo Lucky Switch

Wow. I really love everything that the Uniqlo ad campaigns do. This is an awesome way to rule the internet and get visits generated to their website. Check out this amazing case study for the Uniqlo Lucky Switch:

UNIQLO LUCKY SWITCH from HN on Vimeo.

Ad Agencies on Strike

Wow, so a bunch of ad agencies in Belgium are going on strike for a week and replacing their websites with a message explaining why...way to stand up for what you believe in!
Follow the links as the message continues from site-to-site. Here's the first message at http://www.ldv.be/

Live every week like it was Shark Week

Hahaha...this is really cool, and here I was thinking these are dumb and not creative. Well it's finally Shark Week again on the Discovery Channel and in celebration they've been following a group of sharks swimming right off the coast. Hit the plus symbol to zoom in. Check it out!

TGI Friday's Fan Woody Facebook campaign

Dare I say I was actually watching television last nite (crazy I know). Anyways, during the 10 mins I was watching it, the commercial for the new TGI Friday's Facebook campaign, Fan Woody, came up. Sure this has been done before, but this one, unlike another *cough cough Angry Whopper* seems far less offensive. It had a guy named Woody who bet Friday's that if he could get 500,000 fans by September 30th, everyone would get a free Whopper, I mean, Jack Daniels Burger. Personally, it's my favorite thing to order from there, so why wouldn't I sign up? Regardless, if they don't get 500,000, everyone wins a $5 off coupon just for signing up. Not too shabby if I do say so myself.

We did a similar campaign during my internship for a restaurant called Spaghetti Warehouse. Getting people to further their connection through Facebook is an important challenge that has strong benefits to be sought after. When done correctly, it can be a powerful ally.

For more information, go to the Facebook site here: http://facebook.com/fanwoody

PS: Does this remind anyone else of the "Dude, your gettin a Dell" guy at all?

Non-humans Banned!: District 9 Ad campaign

I love it when ad campaigns for movies or games or anything really does their campaigns like this. Taking the story, and making it a reality. As they did in the Command & Conquer campaign with the presidential race, the upcoming movie District 9 is doing the same. Think Starship Troopers, but in real life.

Essentially a race of aliens (or non-humans) had landed on Earth, and our planet is keeping them captive and not letting them leave. A culture of proud to be human and racism towards the extraterrestrial race has been created. The website for the film follows this too, working as a sort of neighborhood watch and alert system for aliens.


Trailer:


There is even a separate microsite for one of the companies in the movie, complete with a careers listing page (I'm looking for a job, maybe I'll apply!)

Accompanying PSA's were created as well to further ground the campaign in realism. They even have user submitted psa's for further engagement. Here is one of them:


Overall this campaign is dynamite, and I hope more campaigns follow this approach. This is what an interactive campaign should be. It really makes for a deeper interaction with the movie and the brand.

Good Lordy that's a lot of money!

Kudos to Zune for this awesome interactive internet ad. I was listening to music on Pandora and the ad to the right read: "A 120gb iPod costs $30,000 to fill." It then asked me to calculate mine. I chose that I have a 16gb iPod and that it's filled to about 13gb, apparently I have $3,200 in music on mine. Good lordy that's a lot of money! After revealing the shockin total, it then follows up with an offer that looks hella good afterwards for "Zune Pass," costing only $14.99/month. Play with it here and see how much yours is (or should be, you pirate you).

Japanese Fashionista

Ever wanted to know what was fashionable in Japan? Well, maybe not, but I do. Even if you don't, check out this little gem from the clothing company, Uniqlo. It's called the "Uniqclo Tokyo Fashion Map." This online interactive catalog has videos of Japanese citizens trying on various pieces of clothing, posing, then passing it along to the next person, where he or she tries on a new piece. There is also a neat feature that allows users to locate where exactly each picture and video were taken. I could watch this forever. There are so many different types of people in this, reaching a myriad of targets. The music is really damn catchy too! It might take a while to load, but it's worth it for sure.

Controlling Explosions of Creativity

This project is amazing! It's called the "Blast Studio" and is done by Fallon London. It is an interactive project that has a live stream of the "Blast Studio" and what you do determines what happens in real time. The footage will then be used to create commercial spots. More information can be found here: http://www.bbc.co.uk/blast/

Link to the actual project: http://www.blastgetcreative.co.uk/

Behind the scenes footage: