Vitamin Water Ad

I just saw this cool sidebar ad for Glaceau Vitamin Water and thought I'd share.

The Internet Case Study Book

I've just read an amazing book that I suggest to anyone in advertising, let alone the digital advertising field. It's called the "Internet Case Study Book." This bible of interactive campaigns contains hundreds of the most successful websites ever created, ranging from promotional to e-commerce, to social media and corporate websites. These case studies are broken down and described in detail by either the client or the advertiser who worked on them.


My favorite aspect of the book is that each section opens with words of insight from iconic advertisers such as Alex Bogusky (previously of Crispin, Porter + Bogusky), and Jeff Goodby of Goodby Silverstein and Partners. It's a very quick read and you can read a few passages at a time. Don't pass this one up. You can purchase the book and even read the first 100 pages for free here.

Being an advertising graduate trying to get into the field, this was a great resource for me to learn more about the digital space and it's offerings, while providing key insights and strategies for me to use later on in my career.

Uniqlo Lucky Switch

Wow. I really love everything that the Uniqlo ad campaigns do. This is an awesome way to rule the internet and get visits generated to their website. Check out this amazing case study for the Uniqlo Lucky Switch:

UNIQLO LUCKY SWITCH from HN on Vimeo.

From droop to Don Juan

Here's a fun creative site that informs people of erectile dysfunction. While it's not a funny subject, the way it's handled is presented humorous yet well-mannered. It features short cartoons where a man discusses his problem and as they continue he soon conquers it. This is quite a fresh way to tackle the subject of ED. Check out the videos here.

Those eyes!!!

Was anyone else annoyed upon visiting the Creativity-online website today? First thing, giant eyes on an ad page before entering. Then after I enter, there were three of them. One banner ad across the top, one to the right, and then a splash page covering the entirety of the page. The same animation, in three places. It's reasons like these that people stop paying attention to online web ads and click them away. As it turns out it's a co-op ad combining the movie "Monsters vs. Aliens" with HP computers. But still, people just don't care, and definately won't care about your product if you annoy them as much as you did me. It's crucial to find a harmonic balance. Rushing the consumer with ads definately won't work. Stay subtle, and if it's interesting enough, people will click. Just play it safe and don't scare them off. *shivers* (those damn eyes)