Avengers Movie Trailer Debut

Well, it's finally here. Check out the new trailer for the upcoming Marvel movie!

http://trailers.apple.com/trailers/marvel/avengers/

Little Thor

Hahaha, here's a commercial for the upcoming Thor movie that parodies the popular Volkswagen superbowl spot:

BMW after image ad

Whoa, this is neat. Check out this ad that BMW did where they burnt the BMW logo into the eyes of the audience:

"The Social Network" Debut Trailer

A new movie by Aaron Sorkin is coming out called "The Social Network" starring Jessie Eisenberg ("Zombieland") who plays Mark Zuckerberg and chronicles the creation of Facebook. The movie is based on Ben Mezrich's book "Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius and Betrayal." And for all the ladies, the film also stars Justin Timberlake. I can't wait to watch.

hp and movies too!

I love movies and I love advertising. So when the two are combined, ofcourse I love it! I've always been really impressed by the HP campaign that showcases a celebrity and the many uses for their HP's. For the last few years, they've integrated many movie promotions along the way, and they're seamless transitions too. Subtle, yet cool. The newest spot that sparked this blog post was the Sarah Jessica Parker spot promoting "Sex in the City 2":


Here are a few more HP''s done in the past. The first one I saw that really impressed me was the spot that combined Hayden Christensen and his movie "Jumper" with an HP spot with Serena Williams:


Jerry Seinfeld's is just hilarious and his promotion for "Bee Movie":

Building up for Tron 2

So the new Tron: Legacy (Tron 2/Tr2n) movie was just released at the San Diego Comic Con..and it looks AMAZING! Full of Light Cycle goodness!

Well, upon further research, a neat viral campaign went along with it. Here is the excerpt from the wikipedia entry:

On July 21, 2009, several movie-related websites posted they had received via mail a pair of "Flynn's Arcade" golden coins along with a flash drive. Its content was an animated gif image that showed CSS code lines. Four of them were put together and part of the code was cracked, revealing the url to Flynnlives.com, a fiction site mantained by activists who believe Kevin Flynn is alive, even though he's been missing since 1989. Clicking on a tiny spider in the lower section of the main page leads to a countdown clock that hits zero on July 23, 2009, 9:30pm PDT. Within the Terms of Use Section, an address was found. It lies in San Diego, CA, near the city's convention center where the Comic Con 2009 is taking place and some footage/info on the sequel is expected to be released. Flynn's Arcade was re-opened at that location, with several Space Paranoids arcade machines and a variety of '80s video games. A full-size light cycle from the new movie was on display.
A second viral site, homeoftron.com, has been found. It portrays some of the history of Flynn's Arcade as well as a fan memoir section.

Pretty cool way to countdown and get buzz about the unknown premiere for the trailer.

Non-humans Banned!: District 9 Ad campaign

I love it when ad campaigns for movies or games or anything really does their campaigns like this. Taking the story, and making it a reality. As they did in the Command & Conquer campaign with the presidential race, the upcoming movie District 9 is doing the same. Think Starship Troopers, but in real life.

Essentially a race of aliens (or non-humans) had landed on Earth, and our planet is keeping them captive and not letting them leave. A culture of proud to be human and racism towards the extraterrestrial race has been created. The website for the film follows this too, working as a sort of neighborhood watch and alert system for aliens.


Trailer:


There is even a separate microsite for one of the companies in the movie, complete with a careers listing page (I'm looking for a job, maybe I'll apply!)

Accompanying PSA's were created as well to further ground the campaign in realism. They even have user submitted psa's for further engagement. Here is one of them:


Overall this campaign is dynamite, and I hope more campaigns follow this approach. This is what an interactive campaign should be. It really makes for a deeper interaction with the movie and the brand.