ecto-1 cameo

Check out the Ecto-1 cameo in the new Sony cybershot commercial with Taylor Swift:

Best culture attracts best talent

"There's a vibe that you get from a place that feels contemporary and fun, and another you get from a place that feels like a sweatshop."

Here's an interesting article that is so true in the landscape of job hunting and progressive shops. We as recent graduates are looking for fun places to work. Sure it's partly that they are hip and trendy, but jobs have to be fulfilling and fun or we'll be burnt out, and the results will show. I've worked at TJ Maxx for seven years now as a part-time gig, and it definitely isn't where I want to be for the rest of my life. The culture is terrible and everyone hates their jobs, so it's a real drag walking into work. From management to policies, it just isn't a good place to be. The happier the person, the better the work, period. Check out the article here:

http://adage.com/agencynews/article?article_id=143477

This is Alabama...

I don't want to get political, but, I can't help it. This needs to be posted. This is a gubernatorial campaign video for Tim James of Alabama. Are you serious???



...This is Alabama, we speak English. If you wanna live here, learn it.
Wow.

AdAge's 6 Foundations of Great Digital Creative

AdAge Digital 2010 6 Foundations of Great Digital Creative

View more presentations from Soap Creative.

Adidas Originals: The Street Where Originality Lives

Anyone who knows me knows I love Adidas. So simple, yet so classy and hip. This new commercial for Adidas originals just screams cool. It's entitled "The Street Where Originality Lives." God I want to live in the city!



The Making of Promo 1:


The Making of Promo 2:

(mini) Nissan Sentra Drift Commercial

Here's a super cool commercial for the Nissan Sentra that uses a 1/10 scale RC version complete with an RC helicopter that has a camera mounted to it for aerial shots!

Try Again Nike: Tiger Woods Corrective Ad

What were you thinking Nike? And come on Weiden + Kennedy. This is some terrible corrective advertising. I know you had to do something about this whole Tiger Woods scandal, but this isn't the way to go about it. Good move pulling it and not deciding to air it on the Master's.

The Secret of Nike's Air

April Fool's day means hoaxes, but this one is just hilarious and amazing. Straight from Nike's mouth, the secret of where the air in their shoes come from.

Removing Fear to Build Your Brand | TalentZoo.com

Removing Fear to Build Your Brand | TalentZoo.com

This is an interesting article by Martin Lindstrom on the affects of fear (of the recession) and the economy. I read an interesting book on neuroscience and marketing by him called "Buyology." Here is a snippit of the article, read the rest here.

What do weapons, burglar alarms, and condoms have in common? Their sales all boomed in 2009 with condom sales up 22 percent since 2008. Why?

The answer can perhaps be found in Nigeria and Chile -- two countries I visited on my globetrotting tour promoting "Buyology." Surprisingly, neither country has detected the "R" word. When asking government officials why that was the case, the explanation was simple: The media simply hadn’t picked it up yet. As no-one had read about it, the recession, therefore, never arrived.

Is this whole thing just a well-orchestrated media story, containing one essential ingredient, fear?