I just read a very interesting article on Ad Age about how the Occupy Wall Street movement affects marketers. Very insightful!
Read the article here.
Excerpt:
At the same time, Occupy and the saga of the 99% has become a bona fide international-social-movement-as-meme, infinitely malleable and clearly tapping into some, to put it in marketing speak, cultural insights.
A survey by the ad agency network Euro RSCG discovered that some of the issues at the center of the protests are weighing heavily on Americans' consciences. Euro's Prosumer Report found that 41% of women and 39% of men were either very worried or extremely worried about the income gap between the rich and poor, while fear of running out of money was also high, vexing 46% of women and 31% of men questioned. To get a sense of how intense these worries are, consider that these rates were roughly comparable to concerns like terrorism and "diminished physical capacity."
Moreover, Occupy does seem to distinguish between financial institutions, who are the clear villains in all this, and other kinds of companies. Many protesters have gone out of their way to explain that the protests are not anti-business, but rather against a particular way of doing business that's fattened up a tiny chunk of the populace, the 1%.
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