Thursday, April 30, 2009

Save Chuck!

Ok, so I know I know, 3 blogposts!? Well, It's an interesting day for news, and it's my duty to keep you informed. Apparently, one of my favorite shows "Chuck," is potentially going to be cancelled, and in order to save it, thousands of people all around are rallying together and purchasing footlong sandwiches from Subway. I've been too busy w/ school to know what's been going on lately, but I guess there was an episode that co-branded with them.

Here is a video of Zachary Levi, aka Chuck Bartowski, sorry, Charles Carmichael, leading a horde of devoted fans to purchase footlong subs. So watch the video, go buy some subs, join the Facebook group, and save Chuck!

Drop the bomb

Wow, this is really cool. Check out this ad for Carlton Draught. Drop a woman's car 14,000 feet from the air to hit a target. If it misses, she gets nothing (except her crushed car, oh boy!)...however if it hits, she gets a new car and the guy who decides when to drop it gets $100,000....so do they succeed?

Watch to find out:

Find more videos like this on AdGabber

Who owns who?

I just received the new Ad Age and inside it was the new 2009 Agency Family Tree. This is especially cool to have because it's a detailed breakdown of the major holding companies and the agencies under them. It's fun to compare last years to this years also. A few weeks ago the Digital family tree came out also. These are definitely going up on my wall in my room when I move back. Wow, I'm such an ad nerd!

The tree can be viewed here: http://adage.com/images/random/datacenter/2009/agencyfamilytrees09.pdf

Also, copies can be ordered through Ad Age at: 1-888-288-5900
I suggest getting a copy of this for yourself. It will prove to be quite beneficial.

Wednesday, April 29, 2009

Set to Stun


"I'm not a scientist, Jim." But I do believe there are many movies coming out this summer that I am pumped for. One that is near is Star Trek. While I'm not a Trekkie, I do enjoy the shows and movies. Oh the classic debate, Jean Luc Picard or James Tiberius Kirk? (Feel free to debate on the comments board). But, along with the movie comes some cool promotions, one of which is a co-op campaign with Rock Band. A team of 3 or 4 can enter the Star Trek Ultimate Battle of the Bands Rock the Galaxy contest. The winning band will receive a hometown screening of the film. There's also a futuristic avatar contest which contestants can win cool Star Trek themed Rock Band stuff. Well, contests are cool, but even better, according to AdAge they are introucing a daily 15-track giveaway to coincide with the Battle of the Bands. (I doubt it's 15 a day, but maybe 15 tracks total. Either way, I love new songs to play). So get pumped and charged, because May 8th is fast approaching.

Full Trailer:


Awesome Throwback:

Tuesday, April 28, 2009

FEEEVVEERRR!!!

I just finished watching "Lost in Translation" (again) and love the Japanese culture. I'd love to visit for a week or even live there for a month, just touring ad agencies and getting swept away by all this beautiful country has to offer. I've even emailed a guy at Ogilvy Japan and asked about potential internship opportunities out of curiosity. So we've all seen the Bud Light Conan O'Brien spot, "Vroom vroom party starter!' Now let's take a look into the land of the rising sun, and an integral part of "Lost in Translation," ("For relaxing times, make it Suntory time.")and see what some American actors have been up to in Japan. These and more at Japander.com.

Nicolas Cage for Sankyo Pachinko "FEEEVVEEERR!!!!":


Bruce Willis for Eneos "Move you!"



Dan Aykroyd
for Fuji TV:


Harrison Ford for Kirin Lager Beer (Biru?):

Monday, April 27, 2009

Smile ^^

Here is a quaint little video to start your day off right. It is a cartoon made for Nike. Guaranteed to make you smile ^^.


Onwards from AKQA on Vimeo.

Sunday, April 26, 2009

Life's a pitch, and then you buy

This post is dedicated to the wonderful world of direct response advertising. What wouldn't we do without you? The perfect pitchmen for the perfect product. In this bad economy, Direct response reigns supreme. I just watched a special on CNBC called "As seen on tv," where it talked about the industry and how successful it can be. I suggest checking it out if you have a chance. This is going to be a lighthearted post, not a lot of information, but some funny videos.

First off, the man, the myth, the legend. Billy Mays orders McDonald's:


Only in America, the Back-up:


And I thought commemorative coins were bad, introducting the Chia Obama:

Friday, April 24, 2009

Your Mod Spot



I am both pumped and excited for this. Let me introduce the new AAF aggregator blog, yourmodspot.blogspot.com. This is the "aggroblog" bringing together all of my BSU chapter's AAF members blogs into an easy-to-access blog. Just open it up and bingo, there ya go. Not only are mine there, but so are many of my friend's. This is going to be a fun way for us to keep in touch and see what's on everyone's minds as we continue through college and as we move away.

Youthful innocence

What is it about our childhood that has fostered a memory bank of useless knowledge of biblical proportions? I can remember so many commercials that were on when I was younger. What makes these commercials any different than the ones I see on today? I can remember those so vividly, but I couldn't tell you McDonald's ads from last week. Maybe it was because I did nothing but watch television and was very impressionable. However the argument can be made that some strange quality in 90's advertisements made them more memorable. What is it that made me and all my friends remember every word to the epic "Crossfire" commercial, or the angry old lady in the BK Ratchtech spot? Would the ads from our childhood stand up to the ads of today? I turn to you readers, and ask you for your thoughts on today's topic.

And now to bring you back, I give you the Crossfire and BK Ratchtech commercials:

Thursday, April 23, 2009

It's coming...What is this Zooloo?


It's coming...I have no idea what it is, but it's coming...It's something called Zooloo. As for exactly what it is or what it does, I haven't the slightest idea. But, it's coming.

So you're an ad man (or your not), and it's important to stay up on new digital offerings. Is this a new social network like Facebook, or is it a blog? (There is a blog section). Maybe it's the next Twitter, or something completely unrelated. Regardless, I know you. You want to be on the cutting edge of the digital landscape, walking into work and touting off your new find. You're so hip and trendy.

So here's what you do, you go online to Zooloo.com, and put in your email address. When more information arrives, you'll be the very first to know. Apparently there's even a facebook group you can join, to give you hints on the big secret. So that's it, you are then the first to tell all your buddies at work about how you were the first to hear about Zooloo. Congrats you cool cool person you.

Carousel

Aaand, yet another post for today. Sorry, but today is just full of cool things. I ran across this cool video today. The short is called "Carousel" and is directed by Adam Berg. The spot was used for part of an interactive campaign for Philips new CINEMA 21:9 TV done by the agency Tribal DDB in Amsterdam. The first video is the short in full, whereas the second takes a creative walkthrough of the set and gives you some behind the scenes input.

"Carousel" by Adam Berg (watch it in HD):


Behind the Scenes:

Phones, record labels, airlines, outterspace..and now Digg? Richard Branson's Digg interview

Sorry for the new post already, but, this is just cool. A writer from the Huffington Post is having an interview with Sir Richard Branson and will be asking questions from submitted by users and Dugg to the top.

http://digg.com/dialogg/Sir_Richard_Branson_1?FC=UATDRB1


For those of you who don't know, Sir Richard Branson is amazing. Here is the synopsis as found on the page:

"Sir Richard Branson is a global entrepreneur and record-breaking adventurer best known for founding the Virgin brand of companies. Under his leadership, Virgin Group has expanded to include over 200 companies in 30 countries, focusing on aviation, hospitality & leisure, telecommunications, financial services, health and wellness and clean energy. His success isn’t limited to the boardroom; he has broken several boating records and was the first person to cross the Atlantic Ocean in a hot air balloon. Richard was knighted in 1999 for his services to entrepreneurship & in 2007 was named one of TIME’s “Top 100 Most Influential People In the World.”

...Virgin Galactic, nuff said.

Twintern!?!?

Earlier this morning I received an email about a potential internship opportunity through Pizza Hut. While I already have one lined up, I figured I'd open it to see what it was about.

Job title: Summer Twintern
Job title, translated: A summer intern who uses Twitter
Salary: Competitive (with other Twitterers)

What is this? Even on the job title in the posting, it read "Twintern." Not only does this sound hokey and unprofessional, they had to translate the job title. And a competitive salary with other Twitterers? Isn't that free social media?

Anyone who knows me knows don't like Twitter (I don't care if you took a poop at 5:42). Hey, Alex Bogusky doesn't like it either. I can however see how many different opportunities it can be used for with marketing purposes, such as promoting a blog. Pizza Hut's over all reasoning was really solid, learning from the Domino's disaster, and doing something to protect themselves.

"The Twintern must also play social-media defense, monitoring Twitter for any mentions of the brand and alerting superiors whenever anything negative about the Hut is being said. (Applicants should study last week's YouTube gross-out video posted by Domino's employees, which was quickly passed around Twitter, to understand why.)"

Ace job Pizza Hut.

However, I must disagree with this: The successful applicant will speak fluent OMG and LOL and correctly use the terms DM (direct message), RT (retweet) and # (hashtag).

OMG LOL ROFLMAO...Do I get the job?

Tuesday, April 21, 2009

Alex Bogusky really is a superhero

Well, not really, but he might as well be. Oh how I love Crispin Porter + Bogusky. While surfing the internet, I stumbled across The Hero Factory. What it is for I'm not entirely sure, but boy is it cool. CP+B Integrated has created a superhero generator that allows you to customize your own superhero (or villain). Just something random and fun.

Make one and post your creations for me in the comments section.


Alex Bogusky's business card has one rounded corner, and reads "This card now 25% safer." I suppose by making him his own superhero he is taking that one step further.

Here is my creation:



And I just had to, this is for Earth Day:

Crisis Control

So we've all heard and seen the horrific video of the two Domino's employees defiling the pizzas. Because I feel for them I won't post the video to spread the insanity. Well, it's been a few days, and the company has been working diligently to fix the situation. They did some crazy stuff to pinpoint exactly who and where the particular location was.

"Starting with a Jack in the Box sign visible from a window in the video, she and Mr. Drake, who analyzes satellite images for a nonprofit, used that and other clues to assemble a street view and began to search Google satellite images for locations that matched. Then Paris Miller, a Northern Kentucky computer consultant, traced one of Ms. Hammonds' friends to Conover, N.C. There he was able to find a Domino's near a Jack in the Box."
- Ad Age

Read how Domino's responded to the crisis here.

Here are AdAge's tips on Crisis control:
Are you prepared?
Richard Levick, president of Levick Strategic Communications, isolates four steps every company should take to prepare for this kind of crisis.

1. Identify your crisis team: investor relations, government relations, public relations, crisis communications, outside lawyers, general counsel, digital communications, human resources, multimedia communications experts and an executive team.

2. Imagine your nightmare scenarios and prepare for them -- make sure you own all the search-engine-optimization keywords, and that lawyers who specialize in class-action suits against major companies don't.

3. Track the blogosphere and other social media. Be connected with the major players and be as responsive as possible.

4. Don't wait. Your response time is only 24 hours.

Monday, April 20, 2009

My Name is Jerry

I am helping promote an independent movie that was shot on campus and is called "My Name is Jerry." The film stars alumni Doug Jones, who was the Silver Surfer in the last "Fantastic Four" movie, as well as Pan in "Pan's Labyrinth." It's a really cool story about a 40-year old door-to-door salesman in need of a dire change. All he can usually get out is the first line to his pitch, "Hello, My Name is Jerry" before the door is abruptly shut in his face. Jerry ends up befriending a younger girl in a punk band and he begins to reinvent himself. The movie has a really deep story and will feature a lot of great music in it also. This will be a great movie for anyone who feels they are in a rut, which I know I've felt from time to time.

This said, we've worked hard this semester coming up with various assets. We don't have a budget, and collaborating as students and coming up with free ways to advertise has proven to be a grueling task, but, we're trying. It's been...interesting to say the least. The teaser has just been released. It can be viewed at http://www.mynameisjerry.com/teaser/ . Please check out the site and leave me some comments and feedback about your thoughts and reactions. You can even buy a shirt if you want. Thanks guys, I appreciate the input!

Saturday, April 18, 2009

Fourth for life!

Too soon? (inside joke) Well, as it turns out we only placed fourth. While we were all really let down, we were all also excited that we had still placed. That still puts us ahead of five other teams in our track. The competition was good, and I'm happy for everyone and their participation. It was a really great year regardless. I've learned a lot and met some really good people along the way, making so many new friends. Seeing how this is my last year, I'm really going to miss it.

Friday, April 17, 2009

and we totally nailed it! im feeling really solid about out presentation. and my buddy over at concretethought.com floored the q&a. now the waiting game...

Thursday, April 16, 2009

Away for NSAC

Well, going to Detroit for NSAC district competition. Wish us luck! I'll keep you updated through the new ability of updating blogger thru my mobile. Technology rocks!

Wednesday, April 15, 2009

The car that stops itself


I was surfing on Youtube today, and a banner ad caught my attention. It was for the 2010 Volvo XC60. The banner had the car driving along and then all the sudden it stops. The caption read: The car that stops itself. Really? This is just scary. Now we'll be having people driving around not paying any attention at all to their surroundings, knowing that their car will just stop for them. I grow weary of what the future holds sometimes. There was however a really neat Twitter co-op ad within the advertisement. The blue bird was in the back, then at the end, it flew to the corner where a live Twitter feed was running for the vehicle. All in all it was a really cool ad execution. The actual commercial (shown below) reminds me of the game "Mirror's Edge," which was a beautiful game. Maybe we will need Old Liberty robot insurance in after all...

2010 Volvo XC60 ad:


Mirror's Edge:

Oh snap! It's on! (Breaking thru the clutter)

Wow, now this is ingenious. Getting your resume into the hands of the right people in a huge agency is next to impossible. I've heard horror stories of stacks upon stacks of resumes being thrown into rooms, lost for eternity. Think the warehouse in "Raiders of the Lost Ark." Within it sits the power of God himself. Something so special, aka, your resume, lost among other priceless artifacts, aka, others resumes (sure it's competition, but it's still important to someone somewhere). So how do you break through the clutter and get the almighty interview? I've been trying to set myself apart by starting this blog, but it's just a small step. This guy, however must have been thinking "either go big, or go home." He decided to challenge Alex Bogusky himself...to a rap battle.



Read the full article here.

Tuesday, April 14, 2009

Branding the Blog

Hey guys, I've updated my blog and made an attempt to brand it better. Please leave comments and let me know what you think. Better, worse, do you like the colors, is it legible? Any input would be greatly accepted. Thanks!

Monday, April 13, 2009

"One cougar, one fox *puurrrr* 20 wild cubs..."

I was surprised when I visited Ad Age today. Before I even got to homepage, a splash page popped up. What was it for? The new reality dating show, "The Cougar." Then I was looking at various articles on the site, and sure enough, banner ads everywhere for it. Really? "The Cougar?" on Ad Age? This was just all too funny to me. For those who don't know, here's the synopsis of the show as posted on its homesite:

From the creator of The Bachelor comes a game-changing, provocative new reality show that redefines the rules of dating. One sexy, single, sophisticated woman is set up with younger men who are all vying for her affection. Through a series of weekly challenges, the men must prove they have what it takes to satisfy a woman of a certain age and avoid the kiss of death: a kiss on the cheek. Watch as The Cougar narrows her choices from 20 to 10 to five, ultimately choosing one lucky man to be her soul mate.



AKA, the greatest show on television! Hopefully you're as pumped as I am for April 15th.

Friday, April 10, 2009

Don't leave!

Since this is an informational blog, I'm willing to shoot myself in the foot for the benefit of all of you. Check out this blog aggregator:

http://branding.alltop.com/

It contains links to numerous branding blogs and highlights the top five from each. It's full of terrific information from a myriad of place...just don't forget where you found this, riiiight here, w/ me. Through Alltop you can actually locate blogs in all sorts of other areas of interest as well. But hey, if you do run off, it was nice knowing you and I'm glad I've helped you learn even more. I'll miss you *sobs*

While surfing the site, I ran across this little gem I thought you'd enjoy.
"Soy Vince con ShamWow!"

Thursday, April 9, 2009

Stand by Me

How's this for a sweet compilation/mash-up? It combines a bunch of street musicians and others together performing "Stand by Me." I especially like the prospector. While watching it I thought to myself, hmm, this has got to be an ad. Sure enough, it was for (Red)wire, and online music magazine.

"Stand by Me"

Stand By Me from David Johnson on Vimeo.

It reminded me of the "Where the hell is Matt?" videos that were taken over by Stride, which were also awesome. The first was mostly just him traveling the globe dancing at random locations. After it went viral and made it big, Stride picked it up and paid for his second trip. The second featured the large following of Matt fans dancing with him.

Where the Hell is Matt (Original)


Where the Hell is Matt (Second trip)

Wednesday, April 8, 2009

The Future is Now

This is the ever popular "Did you know?/Shift Happens" video by Karl Fisch. I was reminded of it in my case studies class today. It really puts into perspective the direction America's consumers are moving and in turn how we as advertisers will need to adapt in order to reach them.

It's the new digital age, and we must learn how to use these new tools in order to be able to communicate our message efficiently and effectively. The future is now, and so far the advertising world is still behind. There is constant turmoil and discussion about consumer control and how consumers aren't listening to advertisements, always finding new ways to avoid them. It is with this change that we must become more conversational and more topical in our approaches. We can't afford to screw up, especially in this downturn economy. I however believe this new form of consumer behavior to be a welcome change, because while they are becoming harder to find, when we do, we can target them better than ever.

It's not the same game as the generation before us, where traditional approaches reigned king and you could hit everyone with a few television commercials and some magazine ads. Now onto a new game, our game, my game...the future of the advertising world rests in the hands of the next generation. Looking towards a fascinating field of non-traditional approaches and the spoils of the digital landscape. Offerings like the internet, social mediums, rich media apps and mobile. The future is now, and it's time to evolve...

Tuesday, April 7, 2009

heineken

Here are a few more discoveries I came across today, These are for Heineken. The first is a hilarious new commercial, and the second is an old one featuring Derek Zoolander.

Miss you...

This is a really touching advertisement called "Funeral" created by the Ministry of Community Development, Youth and Sports. It really shows the importance of family, especially in times of sadness of a loved one lost...or I should say, the celebration, of a beautiful life once lived. This one really hits home.
I miss you dad...

Monday, April 6, 2009

Mow the Lawn

"It feels great to trim the hedges!" This is OBVIOUSLY a commercial about gardening ;). Too racy for my blog? hmmm, decisions decisions. Well, laugh and enjoy!

Sunday, April 5, 2009

public sector

Just a quick note, nothing inspires me more to get out and get a job in advertising than after working long weekends in the public sector...whew, 21 hours on my feet doing customer service at Gamestop? Ugh, it's time's like these where I know that's not what I want to do with my life. Nothing against those who do or enjoy it, because if it weren't for them, where would we shop? (and for that matter, what would I advertise for?) But, alas it's not for me. However, the discounts are nice. I know, i'm a nerd, ohwell.

Saturday, April 4, 2009

Person from San Francisco


Google's range in services is riduculously amazing. For everyone with a site, or a blog, or anything online of your own, Google offers a service called Google Analytics. It gives you a short code to drop into the html of your page and is able to track data from people visiting it. It's really cool. Apparently someone from San Francisco visited my blog. This is in fact very interesting. Who could you be person from San Francisco? If you should visit me again, I'd love it if you sent me a comment or an email, as well as your thoughts on my thoughts thus far. This challenge goes out to you person. To quote Alice from Alice in Wonderland, "curiouser and curiouser." Every day I have the blog up, things become more exciting.

Thursday, April 2, 2009

Thanks again, Seth.

So I'm new to the whole blog thing. Well, in a sense, I mean, like all my friends I had a LiveJournal account where I would bitch and moan about my teenage angst. Woe is me I know. But, I've evolved, and am trying to learn the in's and out's of this world. I never realized it's complexities until now. So I'm trying to find ways to drive traffic, and big surprise, I googled it (Man, I can only hope to advertise something so well it becomes a verb).

Well, ofcourse I ran into "Seth's Blog." I've been running into him a lot lately during this entire learning experience. For those of you who don't know, Seth Goodin is a world renowned author and a definitive leader in marketing. I've only recently discovered him and am learning quite a bit from his blogs. Well, upon searching, I found an article entitled "How to get traffic for your blog." It's full of ways to improve your blog and drive higher readership. So all you new bloggers out there, have a look and hopefully this helps.

How to get traffic for your blog

My friend Fred, a talented blogger, asked me for advice the other day. Here's a partial answer, with a few apologies to Swift: (and when you're done with this list, feel free to read my post about shark attacks).

1. Use lists.
2. Be topical... write posts that need to be read right now.
3. Learn enough to become the expert in your field.
4. Break news.
5. Be timeless... write posts that will be readable in a year.
6. Be among the first with a great blog on your topic, then encourage others to blog on the same topic.
7. Share your expertise generously so people recognize it and depend on you.
8. Announce news.
9. Write short, pithy posts.
10. Encourage your readers to help you manipulate the technorati top blog list.
11. Don't write about your cat, your boyfriend or your kids.
12. Write long, definitive posts.
13. Write about your kids.
14. Be snarky. Write nearly libelous things about fellow bloggers, daring them to respond (with links back to you) on their blog.
15. Be sycophantic. Share linklove and expect some back.
16. Include polls, meters and other eye candy.
17. Tag your posts. Use del.ico.us.
18. Coin a term or two.
19. Do email interviews with the well-known.
20. Answer your email.
21. Use photos. Salacious ones are best.
22. Be anonymous.
23. Encourage your readers to digg your posts. (and to use furl and reddit). Do it with every post.
24. Post your photos on flickr.
25. Encourage your readers to subscribe by RSS.
26. Start at the beginning and take your readers through a months-long education.
27. Include comments so your blog becomes a virtual water cooler that feeds itself.
28. Assume that every day is the beginning, because you always have new readers.
29. Highlight your best posts on your Squidoo lens.
30. Point to useful but little-known resources.
31. Write about stuff that appeals to the majority of current blog readers--like gadgets and web 2.0.
32. Write about Google.
33. Have relevant ads that are even better than your content.
34. Don't include comments, people will cross post their responses.
35. Write posts that each include dozens of trackbacks to dozens of blog posts so that people will notice you.
36. Run no ads.
37. Keep tweaking your template to make it include every conceivable bell or whistle.
38. Write about blogging.
39. Digest the good ideas of other people, all day, every day.
40. Invent a whole new kind of art or interaction.
41. Post on weekdays, because there are more readers.
42. Write about a never-ending parade of different topics so you don't bore your readers.
43. Post on weekends, because there are fewer new posts.
44. Don't interrupt your writing with a lot of links.
45. Dress your blog (fonts and design) as well as you would dress yourself for a meeting with a stranger.
46. Edit yourself. Ruthlessly.
47. Don't promote yourself and your business or your books or your projects at the expense of the reader's attention.
48. Be patient.
49. Give credit to those that inspired, it makes your writing more useful.
50. Ping technorati. Or have someone smarter than me tell you how to do it automatically.
51. Write about only one thing, in ever-deepening detail, so you become definitive.
52. Write in English.
53. Better, write in Chinese.
54. Write about obscure stuff that appeals to an obsessed minority.
55. Don't be boring.
56. Write stuff that people want to read and share.

Wednesday, April 1, 2009

Sell Sell Sell!

Today in our case studies class, two alums came to speak to us in class. Again, the topic of branding ourselves came up. If you can't sell yourself, what makes companies think you can sell their product? It's time to look deep into yourself and find out what sets you apart from everyone else. So what if you're hard working, or creative, or even driven? So are the other hundred applicants. What really makes you tick? What is the strange unique force that drives you to be you? I know it's not easy, I'm still trying to figure out the answer. I know I'm not the greatest at self-inflection that's for sure. However, it is this discovery that will pay off in the end and help you get a job.

As it turns out, it's really inexpensive to find fun interesting ways to sell yourself. One website for cd covers and cases is 5inch.com. I also found an awesome site called Nexcard that lets you design your own business cards for relatively cheap. The style I want will be about $75 for 200 cards. I'm working on the design, but it's proving harder than I thought. Here's what I have so far:

A glimmer of hope

Well, good news to be had. One of my friends flew out to Florida to interview at Zimmerman, and he was able to get the job. That means there's a glimmer of hope for the rest of us in this robust, beautiful economic crisis we're in right now. Ohwell, I still have some time to worry about it (not that 3 months is a lot.) However, the hope still remains. I'm fearful that we will become "the forgotten class." All the reports say the economy isn't going to turn up until 2010, that puts us 2009 graduates at a disadvantage. Everyone now seems to be looking for people with 5 years agency experience, and when 2010 rolls around, agencies may be looking to the newest college graduates. I don't want to become lost in the shuffle, so it is important to work hard and differentiate yourself. That's what I'm doing, and hopefully good things will come to fruition.

As for a happier post, I stumbled upon an article entitled "9 reasons Japanese interactive work is awesome."



I love the Japanese and the Japanese culture. It's so interesting and fun. From the colors to the cartoons to the people, it's a beautiful country throughout. One part in the article really got me thinking, and that was number 2, The work isn’t driven by TV advertising. In our culture, almost every advertising campaign is centered around what the commercial spot will be (if there is a budget for it). Of all the other mediums out there, why are we locked into this process? With emerging digital media and other interactive venues, I'm hoping to see major changes in the way advertisers communicate.

At the bottom are some examples of new Japanese interactive media executions, and the one that stood out most to me was the usage of QR, or quick response codes, with the Darktemptations Chocohunter Axe campaign. While QR has started to make its way to the states, not many phones yet support them. However, overseas, it's been around for over 7 years! There are so many things that you can do with it, it's amazing. I can't wait until it hits big here and more phones support it.