Building up for Tron 2

So the new Tron: Legacy (Tron 2/Tr2n) movie was just released at the San Diego Comic Con..and it looks AMAZING! Full of Light Cycle goodness!

Well, upon further research, a neat viral campaign went along with it. Here is the excerpt from the wikipedia entry:

On July 21, 2009, several movie-related websites posted they had received via mail a pair of "Flynn's Arcade" golden coins along with a flash drive. Its content was an animated gif image that showed CSS code lines. Four of them were put together and part of the code was cracked, revealing the url to Flynnlives.com, a fiction site mantained by activists who believe Kevin Flynn is alive, even though he's been missing since 1989. Clicking on a tiny spider in the lower section of the main page leads to a countdown clock that hits zero on July 23, 2009, 9:30pm PDT. Within the Terms of Use Section, an address was found. It lies in San Diego, CA, near the city's convention center where the Comic Con 2009 is taking place and some footage/info on the sequel is expected to be released. Flynn's Arcade was re-opened at that location, with several Space Paranoids arcade machines and a variety of '80s video games. A full-size light cycle from the new movie was on display.
A second viral site, homeoftron.com, has been found. It portrays some of the history of Flynn's Arcade as well as a fan memoir section.

Pretty cool way to countdown and get buzz about the unknown premiere for the trailer.

Non-humans Banned!: District 9 Ad campaign

I love it when ad campaigns for movies or games or anything really does their campaigns like this. Taking the story, and making it a reality. As they did in the Command & Conquer campaign with the presidential race, the upcoming movie District 9 is doing the same. Think Starship Troopers, but in real life.

Essentially a race of aliens (or non-humans) had landed on Earth, and our planet is keeping them captive and not letting them leave. A culture of proud to be human and racism towards the extraterrestrial race has been created. The website for the film follows this too, working as a sort of neighborhood watch and alert system for aliens.


Trailer:


There is even a separate microsite for one of the companies in the movie, complete with a careers listing page (I'm looking for a job, maybe I'll apply!)

Accompanying PSA's were created as well to further ground the campaign in realism. They even have user submitted psa's for further engagement. Here is one of them:


Overall this campaign is dynamite, and I hope more campaigns follow this approach. This is what an interactive campaign should be. It really makes for a deeper interaction with the movie and the brand.

T-mobile ain't got nothing on the Samsung Jet!

Check out this stunt. The T-mobile dance ain't got nothing on this! Introducing the Samsung Jet:

NSFW banned German Sprite ad

This is probably NSFW, probably not even if you're in advertising. But, here is a banned commercial for Sprite from Germany. It's hilariously inappropriate...enjoy!


Find more videos like this on AdGabber

Real or Fake?

One of these commercials is real, one is not. Can you guess which is which?

Red House Furniture:


Jones' Big ASS Truck Rental and Storage:

Snoop v. Heineken

Here's a pretty funny take on the Heineken Walk-in closet ad. Snoop Dogg is promoting his new tour:

Advertising Propaganda

Here's some cool retro posters fitted for today. They are from a guy named Brian Lane Winfield Moore. Prints will soon be available for purchase, and his flicker feed can be found here.






View the rest here: http://chunnel.tv/art-design/925/Potential-WWIII-Propaganda

Voluntary Engagement

There was a term in the June 29th issue of AdAge that I found quite fitting for the way advertisers will have to reach their consumers. David Lubars, chairman-chief creative officer of BBDO North America said, "The way the world is heading is voluntary engagement. The work has to be like a magnet."

Consumers just don't care about your generic advertising message anymore. Their must be more. Some external driving force that interests them to go out of their way and search for it. It is here however that a deeper connection can be reached, for they are already interested in finding out more, and are heavily involved in the entire process. They will continue to return to learn more or show their friends, and this is all because you've created something they want. It's not just about throwing a creative message out in hopes of someone hearing it and it resignating. It is important to create this offering, that in the end, will pay off in ways unimaginable to previous conventional methods.

Read more about my thoughts on this previous post: http://insidethetoybox.blogspot.com/2009/04/future-is-now.html

The Eternal Moonwalk

Michael Jackson is all over the news and all over the internet. Here is an amazing tribute website called the Eternal Moowalk. This is similar to the Uniqlo site I showed a while back, where various shots from different people around Tokyo passed clothing from one video to another and streamed eternally. For this, people from all over the world perform their own version of the moonwalk, from right to left. Some aren't very good, but some are legit, while others are just creative in their own way. This is powered by a company called Studio Brussel. It has a really cool social media tie-in also, allowing you to view each person's websites and add them from the site itself. Go ahead guys, submit your own version of the moonwalk and join the movement.

Check out the website here: http://www.eternalmoonwalk.com/

Vote for me if you want to live

I work at Gamestop part-time (and by part-time, I mean 3-6 hours a week, ouch), and recently played Command and Conquer Red Alert 3. It was fun, but while watching the extra features, I found out they had done a really cool atie-in advertising campaign. The American president in the game is played by J.K. Simmons, who also played J. Jonah Jamison in the Spiderman movies. He's a gun-slinging Commie hater like none other. Shoot first, think later sort of guy. Well, to advertise the game, they decided to do a presidential campaign for his character, President Ackerman. It's a satire of both the Obama campaign and the game itself.

"Yes we can"


A new candidate:


On illegal immigration:


On healthcare:


Red Alert 3 Trailer: