Nooo! Poor croissant!! So there's this place called Paradise Bakery, and I must say, they have the tastiest, flakiest, most heavenliest croissants i have ever experienced. If someone can beat it, bring it on. Oh how I love me some croissants *drools*
Haha, so I was reading up on the company I'm going to do my internship with this summer (MZD), and apparently one of my professors was interviewed for it. Quite a fun surprise if you ask me.
Those who don't, Gustafson said, will face extinction."
So over spring break, I decided I would tour various agencies and hold interviews, whether informational or for a potential internship. Often I was asked, "What is your favorite brand and why?" I always gave a canned answer, usually talking about Nike and how well I thought they've branded themselves. Yeah, I know, lame right? Well, it wasn't until later that it really dawned on me. It's something I've cared about for years, so next time this question is asked to me, 'Who ya gonna call?" That's right, it's the Ghostbusters.
It began as just a movie, then soon became a cultural phenomenon. As a kid I owned all the toys, and watched the cartoons. Even moving into my middle school years I stayed loyal to the "Extreme Ghostbusters." Moving into the franchise's 25th anniversary, it is more prevalent than ever that this is not just another movie brand, but one that can stand tall on it's own. This is a great year to be a Ghostbusters fan, from the new videogame (trailer posted), to the blurays, to the action figures and the minimates scheduled to come out. I may be a nerd for saying so, but the Ghostbusters, is in fact my all-time favorite brand.
I really should have bought that camcorder in high school. This is one of my favorite treatments, turning things into miniatures. It adds a sense of wonderment and innocence to things.
Years ago, I created a quote that drives my curiosity and imagination: "The mind is a toy; play with it." If I have learned anything from cartoons such as "Rugrats" or "The Muppet Babies," it's that there is no limitation to what you can think of or do. If you can think it, you can make it happen. It's this fundamental belief that drives me to be an ad man. This blog will chronical all the various things I stumble upon that help encourage my ever-hungry imagination.
I was recently reading an interesting post from pleasefeedthenaimals.com. It was about a column Edward Boches, chief creative officer of Mullen, had written about how college graduates should differentiate themselves from the competition. On it was the usage of social media.
In this day and age it is important to be as conversational as possible. (Ugh, i've even decided to use Twitter, oh how i loathe you. But that's another story for another day). I've read numerous blogs, but never decided to do one of my own. So here it goes my insights and thoughts on things related to advertising.
Welcome to the toybox. This is my blog about all things that drive my imagination for creativity and the advertising world. From big ideas, to powerful copy, this is my advice to you as I continue learning.
