BMW after image ad

Whoa, this is neat. Check out this ad that BMW did where they burnt the BMW logo into the eyes of the audience:

C-3PO and R2-D2 walk into an electronics store

Sounds like a bad joke doesn't it? Well it makes for a hilarious commercial for Curry and PC World Megastores:

Influencers: How Trends and Creativity Become Contagious

Wow, here's a really inspirational short documentary about what it is to be an influencer and the importance of them in today's society and culture.

INFLUENCERS FULL VERSION from R+I creative on Vimeo.

Chuck Norris on the second amendment

Hahahaha, check out this election video for Chuck Norris on the second amendment:

Wham! Bam! Thank you Hamm!

Too bad I missed last night's SNL hosted by Jon Hamm. Check out his introduction as he creates ad slogans:

Gilbert Godfried PSA against piracy

Listen to him blabber on and snicker and laugh, just cuz it's Gilbert Godfried.

Gap reverts to old logo

Good for them...Read the Adweek article here.

Paris Hilton ain't got nothin on Conan O'Brien

Check out this sexy new promo for Conan:

Who ya gonna call? Volkswagen!

So last Saturday I finally got to see my favorite movie, "Ghostbusters" in theaters. It was awesome! Well, this new Volkswagen commercial just came out. It honors the real firehouse that was GBHQ, Ladder 8.

New Gap logo...sigh

Damn you hipsters...That's right, the Gap has come up with a new logo...and what's the font of choice? That's right, Helvetica...complete w/ random blue box in the top right. Ugh...

Cute girl dances for Samsung

Here's another Samsung flashmob video. This has an interesting twist. Cute!

Creatives vs. Strategists

For those looking to get into digital and aren't programmers or coders (I'm in this boat too), check out this Ad Age article "Do We Need a New Definition of Creativity?" It breaks down the divide between creatives and strategists and the importance of a strategist in order for the digital creative to work. I love the final paragraph that reads:

Ironically, advertising's creative class needs strategists in order to find their way in the digital world. Those strategists once dismissed as "talkers, not doers," are just as vital to creativity as the guys in the ironic T-shirts who dream of bellying up at the Gutter Bar in Cannes. Or, as leadership consultant Warren Bennis put it, "there are two ways to be creative. One can sing. One can dance. Or one can create an environment in which singers and dancers flourish." At the end of the day, to create something needs both.

Women, stop falling down the stairs

Why are women always falling down the stairs? You women are so clumsy...wait, oooooh, I get it. Check out this rather powerful PSA from Young & Rubicam Germany deterring women from, falling down the stairs.




I still think this might be my favorite though:

Gary Busey gets you yours

Gary Busey would make the ultimate lawyer, why? He scares the living hell out of anyone and everyone. Gary Busey is, Norman Tugwater...Fantasy Sports Attorney. If you're into fantasy sports, then maybe you should think about these messages from Vitamin Water at Tugwater.com.

Lance Armstrong is Radio Shack's Mobility Officer

Take a memo...
So I don't watch much television, but I'm glad I decided to the other day (apparently these have been on for the last two months?). I was able to see the Radio Shack ads featuring Lance Armstrong. I'd say these are a cross between the Old Spice guy and the PS3 Kevin Butler ads. These made me laugh!

Vitamin Water Ad

I just saw this cool sidebar ad for Glaceau Vitamin Water and thought I'd share.

The McCrosswalk

Are you an after hours athlete?

Droga5 never ceases to amaze. This is a new video for Puma Social honoring the "after hours athletes."



...When last call calls, don't answer.

Everything Ages Fast, vintage poster style

I've always been fascinated with the art and design of the 1950's. Check out these vintage ads for Facebook, Twitter and others. These were done by Moma Propoganda for a campaign entitled "Everything Ages Fast."

Fiat Makes Music Videos...and tweaks your nipples

What does this music video have anything do to do with Fiat and their new Punto Evo? I have no idea, but I really dig the song and the video and am glad they did it! I'm interested in seeing where this leads. This video is the result of a collaboration between Fiat and Faithless and I can't wait to see more of them.

Baby Fishermen

Baby fishermen rock! Check out these ads from fishing retailer Okuma and the "Born to Fish" campaign that features babies with beards and such that look like grungy old fishermen. Personally, I love it.

P&G increases ad spending to $1 billion

In the words of Kel Mitchell on Nickelodeon's "All That," GOOD LORDIE THAT'S A LOT OF MONEY!

It was just released that Procter and Gamble had increased ad spending to a whopping $1 billion this past fiscal year. It wasn't money completely wasted however, earning a 4% increase in organic sales growth and an 8% volume growth.

"Put simply, we would have been crazy to do anything else," Mr. Moeller (Chief Financial Officer) said of the spending increase. "If you look at the strength of the innovation program that was coming to market, we literally took every resource available to us and put it behind those innovations."

Read the entire AdAge article here.

The Internet Case Study Book

I've just read an amazing book that I suggest to anyone in advertising, let alone the digital advertising field. It's called the "Internet Case Study Book." This bible of interactive campaigns contains hundreds of the most successful websites ever created, ranging from promotional to e-commerce, to social media and corporate websites. These case studies are broken down and described in detail by either the client or the advertiser who worked on them.


My favorite aspect of the book is that each section opens with words of insight from iconic advertisers such as Alex Bogusky (previously of Crispin, Porter + Bogusky), and Jeff Goodby of Goodby Silverstein and Partners. It's a very quick read and you can read a few passages at a time. Don't pass this one up. You can purchase the book and even read the first 100 pages for free here.

Being an advertising graduate trying to get into the field, this was a great resource for me to learn more about the digital space and it's offerings, while providing key insights and strategies for me to use later on in my career.

Terrific Kevin Butler Response to New Zealand's Copying PS3 Ad

This was taken from the PS3 blog. Read the actual post here.

As the star of PlayStation’s current advertising campaign, I get compliments on my performances just about every other day. But recently it has come to my attention that a certain television network named TV3 has created an amazing homage to my marketing prowess. A commercial that is nearly identical to one we created here in the states aired on TV in New Zealand, found its way to the internet, and ultimately to my desk. Few film greats have been treated to a shot-for-shot shrine (actually I think it’s just me and Alfred Hitchcock).

If you haven’t seen our PS3 “Montage” ad in question, here it is:

And Here’s TV3’s ad:


It’s been said that imitation is the sincerest form of flattery. If so, color me flattered. However, I do have some constructive criticism for the work that I would like to share.

1. No title for your guy? VP of Big Bigness? PS3 Commercial Tribute Manager? Details, folks.

2. The TV3 version was completely lacking in PS3 video game footage. Clips from Uncharted 2, MAG, God of War 3, or even clips of our upcoming releases Killzone3 and Twisted Metal would have really added some epicness to the spot.

3. The beard. I think it should have been longer.

4. I did like the slow motion effect at the end on the guitar solo. Way to plus it out.

5. Two-color mylar confetti > rainbow paper confetti. Just sayin.

It’s clear to me that TV3 appreciates great advertising and I’d like to thank them for their efforts. In fact we’d like to help them out and make our ENTIRE LIBRARY OF COMMERCIALS available for them to copy in order to promote their programming. I only ask that TV3 doesn’t use our actual footage, but all future homages of this sort are now Kevin Butler sanctioned.

You might be asking, “What’s in it for you, KB?” Well, I asked that too, and here’s what I’ve come up with: I’d like TV3’s support in making the PS3 the OFFICIAL GAME CONSOLE OF NEW ZEALAND. I see this as the only way to make it right with the world. Our super hero team-up could bring the benefits of incredible HD games, Blu-ray movies and the wealth of content available on the PlayStation Network to billions of New Zealanders. Only a total victory in that fine country will satisfy this situation. That, and a box set of Flight of The Conchords sent to the fine creative team in our marketing organization.

Let’s do this.

I await your reply via my Twitter account: @TheKevinButler

Facebook hits 500 million

Congratulations to Facebook on gaining 500 million users! This is quite the milestone. I'm looking forward to see what happens in the future as it grows even further. Read the Facebook blogpost here.

Zuckerberg's Response:

Playboy now SFW?

Introducing TheSmokingJacket.com, the SFW Playboy site! Complete with all your office needs, with pertinent articles such as "How to Get Laid at Work."

1000 views!

Thanks guys! I've just discovered I have 1,024 total page views, consisting of 792 unique visitors. While it may not seem like a lot to some, it means a lot to me. So thanks everyone and keep reading! Hopefully I continue to entertain and educate. Please let me know if you have any suggestions! Thanks again!

The Success of the Old Spice Blitz

The Breakdown and results of the Old Spice response campaign by John Bell of Ogilvy: http://johnbell.typepad.com/weblog/2010/07/how-to-reproduce-the-old-spice-video-phenomena.html

TomTom feels the force

TomTom has finally come out with their new voice-overs for Star Wars characters. Check out these hilarious clips recording Yoda and Darth Vader. Round-a-bound!

Yoda:


Darth Vader:

Zoo-bee-doo-bee-doo-bee-doo!

Geico has devised a new spokesman for this commercial...a singing octopus!

"The Social Network" Debut Trailer

A new movie by Aaron Sorkin is coming out called "The Social Network" starring Jessie Eisenberg ("Zombieland") who plays Mark Zuckerberg and chronicles the creation of Facebook. The movie is based on Ben Mezrich's book "Accidental Billionaires: The Founding of Facebook, a Tale of Sex, Money, Genius and Betrayal." And for all the ladies, the film also stars Justin Timberlake. I can't wait to watch.

184 videos later and the Old Spice guy is finally done

Well, aside from the 22 video thank-you's that were posted when I last made an entry...it's apparently finally finished...with a massive 184 videos!!!! At one point they were producing one video every 7 minutes for 11 hours...Wow! Here is the last of them. Looks like I've got 160 more videos to watch. Such a sad day, hopefully he's not done for good! Some are calling this the best social media campaign ever. Very impressive, Isaiah Mustafa, and very impressive Wieden+Kennedy.

See all of them here. Note: He also gave AdFreak a shout out too!

Old Spice spokesman thanks his fans (and explains why the Netherlands lost the World Cup)

Again with more of the Old Spice guy...a lot more! Hurray! He thanks his fans in a bunch of videos, enjoy. I've posted a few of them, but the rest can be found here.

The beauty of iPhone 4's Facetalk

Have you seen the new Apple iPhone 4 spots? They showcase the new two way facetalk feature in a beautiful way that is full of emotion. They really make you smile and start the day off well.

Smile:


Haircut:


Meet her:


Big News:

I'm on a hog! Behind the scenes of the second Old Spice Ad

Isaiah Mustafa was recently on G4's "Attack of the Show" revealing the secrets behind the second Old Spice ad. It's great! Also, he's a comic book junkie and really wants to be Luke Cage. I can get behind that!

Original:


AotS Segment:

Game Reviews - E3 2010 - Movies and TV

Old Spice on a Boat!

Another Old Spice ad has been released. This time on a boat, with mustaches!

Who uses location-based apps?

Here's a funny view of who uses Twitter and location-based marketing, that I mostly agree with:

Let's dwell on that for a moment: Urban hipsters (and de facto tech early adopters) want the world to care where they are at any given moment, and marketers are being told that it matters. But consider the average daily life of an average American, which might not involve prideful trips to the new "it" bar or hot party or recently opened boutique. I'm thinking it's more like: back and forth to work, one weekly trip to Walmart, a couple trips to the Shop-Rite, a stop at Walgreens to pick up a tube of antifungal cream, a back-and-forth to the mall multiplex on Friday night, a back-and-forth to the kids' soccer practice Saturday morning, etc.

The full article is pretty interesting though, check it out here.

Girl Scouts logo gets a facelift

Girl Scout's logo just got a facelift after 32 years. Read more about it here.

I Hate Divers

Thank you US National soccer team from Nike.

Swan dive! New Old Spice Ad

Wieden + Kennedy recently released a second ad for the Old Spice "The man your man could smell like" campaign....swan dive!

Alex Bogusky Leaves MDC Partners

Whaaat!? Ad legend Alex Bogusky, Executive Creative Director of the ad agency Crispin Porter + Bogusky (most known for their Burger King campaigns) is leaving MDC Partners. To further communicate his magnitude in the ad industry, Bogusky recently was also awarded Adweek's Creative Director of the Decade. AdAge reports he wants to "pursue efforts outside the ad world." Whatever that means. I wonder where the creative revolution will lead now? You will be missed Mr. Bogusky and I wish you the best of luck... Read the full article here.

Check out this Skype interview highlighting some of his future plans:

Futbol, Glee style?

I don't know if I can put how amazing this is into words...Puma has created a Youtube campaign in preparation for the World Cup that takes hardcore soccer fans from various countries across Europe, and has them singing pop songs, in a contest called "the Hardchorus European Song Contest"...this is just priceless!!!

Original Promo:


England:


Germany:


Italy:


France:

World Cup Twitter Replay

Now this is a really cool use of Twitter. You can visually see how various discussions went during each game of the World Cup!

http://www.guardian.co.uk/help/insideguardian/2010/jun/17/world-cup-twitter-replay


Read how they did it here: http://www.guardian.co.uk/help/insideguardian/2010/jun/17/world-cup-twitter-replay

People who call soccer "football"

Hahaha, I saw this while looking for ad blogs from Wieden + Kennedy. They are ofcourse the agency behind this year's terrific "Write the Future" campaign for Nike.

Coke's Secret Recipe

Want to know Coke's secret recipe? The secret is in the video. Check out this ARG (Alternate Reality Game)...view the myriad of links throughout the video collage comprised of old Coca-Cola ads.



My personal favorite is the Doc Pemberton Twitter Feed..."Summertime Coke float: 2 parts Coke, 1 part vanilla ice cream, 1 part stomach bitters. What? I’m 179 y.o. – don’t hate on bitters."

Axe Rise Up commercial

Oh snap! You're going to want to watch this twice...you'll see. Just keep an eye on the guy. Enjoy the French Axe Rise Up commercial:


And if you were wondering, the band playing on the commercial is the Jukebox Collective (I wanted to know also, ha!).

Uniqlo Lucky Switch

Wow. I really love everything that the Uniqlo ad campaigns do. This is an awesome way to rule the internet and get visits generated to their website. Check out this amazing case study for the Uniqlo Lucky Switch:

UNIQLO LUCKY SWITCH from HN on Vimeo.

Gone Fishing

No, I don't mean the AMAZING movie from the 1990's featuring Danny Glover and Joe Peschi, I'm talking about companies fishing for ideas outside of an agency. It's time to discuss the crowdsourcing debate.

I just read another interesting article on crowdsourcing on AdWeek. Check it out.

It's now a classic argument. How dare companies go to the public to do our jobs? They don't have a clue what's going on right? They need to come to the professionals, after all, that's what we're paid to do! Come on guys, really? Now I don't mean to stir anything up, I can understand completely where you're coming from. But, at the same time, times are tough, and companies are looking for new ways to get the job done cheaper and more efficiently. I can't blame them. Well, I'm going to throw it out there, so here are my thoughts on crowdsourcing:

I completely agree that crowdsourcing is quickly being overdone, but I do however believe it can be an effect part of a campaign. A lot of companies incorporate it in their marketing, but don’t use it as a core piece of their campaign.

Take Mountain Dew for example. They still have their flagship brand, but they also have created a movement that many look forward to each year. “Dewmocracy” keeps growing and people love the idea of being able to taste the next newest flavors. It also creates a sense that they’ve had a part in it’s creation, which is a powerful asset.

I feel that when companies do projects like these it works best. To go through an advertising agency and tackle it together. It remains on target, and can many times be quite effective. OMD’s Doritos Superbowl contest was what allowed two Ball State alums to create one of last year’s most popular ads of the entire game. It stood out from all of the others, and didn’t cost them anything to make.

So I while I do believe that crowdsourcing is becoming, well, crowded, I do believe it can be effective if done correctly. But yes, don’t lose the ad agencies and fly solo, come to us and let us do what we do best.

I now ask you, what are your thoughts on this heated debate?

Half-Life 2 "1984" Throwback

So we all remember the classic Apple commercial "1984." Well Steam is now releasing the computer game Half-Life 2 on Macs. Check out this awesome throwback:


Original "1984" Ad:

Write the Future - Nike

So I posted a preview that Nike put out on my other blog, Safety Scissors Suck, for their new "Write the Future" campaign for the World Cup. They've recently released the full spot, and damn if it isn't one of the best soccer ads I've ever seen! It's hilarious and takes the greatest of the sport and shows them in various "what if" perspectives, poking fun at endorsements and the like...It's awesome! And as much as I hate Cristiano Ronaldo, I think his segment is the best. Decide for yourself.

"You Will" 1993 AT&T campaign

Wow, well that wasn't too far off. Here's something that's quite interesting. It's a campaign for AT&T forecasting the future from 1993. We've come a long way.

hp and movies too!

I love movies and I love advertising. So when the two are combined, ofcourse I love it! I've always been really impressed by the HP campaign that showcases a celebrity and the many uses for their HP's. For the last few years, they've integrated many movie promotions along the way, and they're seamless transitions too. Subtle, yet cool. The newest spot that sparked this blog post was the Sarah Jessica Parker spot promoting "Sex in the City 2":


Here are a few more HP''s done in the past. The first one I saw that really impressed me was the spot that combined Hayden Christensen and his movie "Jumper" with an HP spot with Serena Williams:


Jerry Seinfeld's is just hilarious and his promotion for "Bee Movie":

ecto-1 cameo

Check out the Ecto-1 cameo in the new Sony cybershot commercial with Taylor Swift:

Best culture attracts best talent

"There's a vibe that you get from a place that feels contemporary and fun, and another you get from a place that feels like a sweatshop."

Here's an interesting article that is so true in the landscape of job hunting and progressive shops. We as recent graduates are looking for fun places to work. Sure it's partly that they are hip and trendy, but jobs have to be fulfilling and fun or we'll be burnt out, and the results will show. I've worked at TJ Maxx for seven years now as a part-time gig, and it definitely isn't where I want to be for the rest of my life. The culture is terrible and everyone hates their jobs, so it's a real drag walking into work. From management to policies, it just isn't a good place to be. The happier the person, the better the work, period. Check out the article here:

http://adage.com/agencynews/article?article_id=143477

This is Alabama...

I don't want to get political, but, I can't help it. This needs to be posted. This is a gubernatorial campaign video for Tim James of Alabama. Are you serious???



...This is Alabama, we speak English. If you wanna live here, learn it.
Wow.

AdAge's 6 Foundations of Great Digital Creative

AdAge Digital 2010 6 Foundations of Great Digital Creative

View more presentations from Soap Creative.

Adidas Originals: The Street Where Originality Lives

Anyone who knows me knows I love Adidas. So simple, yet so classy and hip. This new commercial for Adidas originals just screams cool. It's entitled "The Street Where Originality Lives." God I want to live in the city!



The Making of Promo 1:


The Making of Promo 2:

(mini) Nissan Sentra Drift Commercial

Here's a super cool commercial for the Nissan Sentra that uses a 1/10 scale RC version complete with an RC helicopter that has a camera mounted to it for aerial shots!

Try Again Nike: Tiger Woods Corrective Ad

What were you thinking Nike? And come on Weiden + Kennedy. This is some terrible corrective advertising. I know you had to do something about this whole Tiger Woods scandal, but this isn't the way to go about it. Good move pulling it and not deciding to air it on the Master's.

The Secret of Nike's Air

April Fool's day means hoaxes, but this one is just hilarious and amazing. Straight from Nike's mouth, the secret of where the air in their shoes come from.

Removing Fear to Build Your Brand | TalentZoo.com

Removing Fear to Build Your Brand | TalentZoo.com

This is an interesting article by Martin Lindstrom on the affects of fear (of the recession) and the economy. I read an interesting book on neuroscience and marketing by him called "Buyology." Here is a snippit of the article, read the rest here.

What do weapons, burglar alarms, and condoms have in common? Their sales all boomed in 2009 with condom sales up 22 percent since 2008. Why?

The answer can perhaps be found in Nigeria and Chile -- two countries I visited on my globetrotting tour promoting "Buyology." Surprisingly, neither country has detected the "R" word. When asking government officials why that was the case, the explanation was simple: The media simply hadn’t picked it up yet. As no-one had read about it, the recession, therefore, never arrived.

Is this whole thing just a well-orchestrated media story, containing one essential ingredient, fear?

Heineken Italy "Activation"

This is an amazing social experiment put on by Heineken. The idea was to trick a bunch of people into missing the UEFA Champions League match between AC Milan and Real Madrid and go to a (fake) concert. I love the expressions at the end!

Greenpeace v. Nestle

Well, um, yeah...this is something...check out this Greenpeace ad attacking Nestle and KitKats for their use of palm oil.

Have a break? from Greenpeace UK on Vimeo.

The Last Advertising Agency in the World

This is a great promotional video for the upcoming event, Flash in the Can. It's a funny take on how important it is to stay up-to-date with current trends in advertising.

The Last Advertising Agency On Earth from FITC on Vimeo.

The secret behind LG's logo

If you can dodge a wrench

Now how about 600 wrenches? Students and faculty at the University of Alberta unofficially break the Guinness World Record for the largest game of dodgeball with 1200 people.

I'm on a horse!

Wieden + Kennedy do it again! I just love their Old Spice campaigns. "The tickets are now diamonds!" Hilarious! This is the newest addition: "Smell like a man, man"

"I'm on a horse"


"Did you know?"


15 second spots:


The making of "The man your man could smell like":

Ad Agencies on Strike

Wow, so a bunch of ad agencies in Belgium are going on strike for a week and replacing their websites with a message explaining why...way to stand up for what you believe in!
Follow the links as the message continues from site-to-site. Here's the first message at http://www.ldv.be/

The Stig in the Google Super Bowl Ad

I don't know if anyone noticed it or not, but on the Google Super Bowl ad, when "who is" was typed in, "the Stig" from Top Gear popped up. Love it! Me and my friend laughed hard. So awesome! Check the :25 mark...

Fave Super bowl Spots

Well, while I'm down trodden about the Super Bowl results...hey, I'm from Indy, and what?...I suppose it's my turn to post up what my fave super bowl spots are. What are yours? Feel free to comment!

Betty White/Abe Vigoda Snickers ad:


Doritos - Keep your hands off my mama:


Late Show - The Worst Super Bowl Ever:


Honda - Favre MVP 2020:


Also, did anyone find it hilariously unfortunate when Docker's and Career Builder's "No pants" ads ran back-to-back?

Snap into a Slim Jim, because Macho Man says so

Oh how I miss the commercials of the 1990's. We all remember these for Slim Jims featuring Macho Man Randy Savage himself...OH YEAH!
Oh Yeah:

Romeo and Juliet:

Library:

Gone Mental:


...and then, there was...the Ultimate Warrior:

2010 trends in digital advertising

2010 Trends in Digital Advertising (for Miami Ad School)

View more presentations from Marci Ikeler.

Embrace Life

Here's a really touching PSA about seat belt safety.

Puegeot Alchemy

Check out this super cool ad for Puegeot by BETC Euro RSCG in Paris France:

Peugeot Alchemy from stephane pivron on Vimeo.

James Lipton and his beard fight to ponder before you text

This isn't necessarily a new campaign, but I didn't post about it yet. This is just a hilarious campaign featuring James Lipton of "Inside the Actor's Studio" and..his beard. Together, they are joining forces to fight wrongful text messages in a campaign called "Give it a Ponder" for LG.
"Catfight"

"Locker Room"

"Angry"

"Unicorn"

Coke Happiness Machine

I want one in my room

Adidas Star Wars Collection Commercial

Check out the official commercial for the Adidas Star Wars Collection. It's pretty hip if I do say so myself.

Crispin Porter + Bogusky employee handbook

A little taste of heaven...It's like you've just landed your dream job! I bring you the CP+B employee handbook:

Crispin Porter + Bogusky employee handbook

View more documents from whatidiscover.