What is "Generation A?"

I was surfing Adrants and came across some spots for a book called "Generation A" by Douglas Copeland. I was left confused...and interested. Perhaps these will have the same effect on you.

Teaser

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"Color Samples"

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"The Tragic Death of the Channel 3 News Team"

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I must learn more...

Who is Sophie Merry?

This is the story of an unknown girl turned fashion star. Remember the groovy dancing girl?


Well, her name is Sophie Merry, and she was picked up by Etam, a major fashion brand for a marketing campaign. Here is the story.


The campaign itself is amazing. Taking the same strategy she used and allowing viewers to create their own versions? Check out some of the submissions:

Networking Online

Networking is great for anyone looking for a job in any industry. One of the best ways to do so is through social networks. I'm sure you've already heard of LinkedIn (if you haven't, I highly suggest creating one. It's like Facebook, but much more professional), there are others that prove very beneficial as well.

I was surfing AdGabber the other day and came across a post about a new one called "Young Talent in Advertising." As it turns out it is a Ning site created by a young advertising graduate such as myself who is out looking for a job. In doing so, she created this website to help further her knowledge and meet new people. For those who don't know, Ning is a website where anyone anywhere can create their very own social network. It's a pretty neat idea, and a great tool to consider for those already in the industry for smaller clients to use to better their brand's interaction.

For those who blog, I've been a part of another Ning network called "20 Something Bloggers."

Update: Fan Woody - SUCCESS

Well, as of 20 seconds ago, the Fan Woody TGI Friday's campaign succeeded in getting 500,000 fans.

Woody Wow, We did it!!!!!!!! 500,000 fans in 12 days! Unbelievable! Thanks for your support, comments, and pics everyone. Free burgers, here we come! Now stay tuned for how to get your coupon for a free burger.

TGI Friday's Fan Woody Facebook campaign

Dare I say I was actually watching television last nite (crazy I know). Anyways, during the 10 mins I was watching it, the commercial for the new TGI Friday's Facebook campaign, Fan Woody, came up. Sure this has been done before, but this one, unlike another *cough cough Angry Whopper* seems far less offensive. It had a guy named Woody who bet Friday's that if he could get 500,000 fans by September 30th, everyone would get a free Whopper, I mean, Jack Daniels Burger. Personally, it's my favorite thing to order from there, so why wouldn't I sign up? Regardless, if they don't get 500,000, everyone wins a $5 off coupon just for signing up. Not too shabby if I do say so myself.

We did a similar campaign during my internship for a restaurant called Spaghetti Warehouse. Getting people to further their connection through Facebook is an important challenge that has strong benefits to be sought after. When done correctly, it can be a powerful ally.

For more information, go to the Facebook site here: http://facebook.com/fanwoody

PS: Does this remind anyone else of the "Dude, your gettin a Dell" guy at all?

We are ODST

Halo 3 ODST is coming out soon and along with it is another amazing commercial. This would make for an awesome full-length feature (can only hope the movie is as well executed if and when they make it).

"We are ODST"


I'm sure many of you remember the award winning ad campaign, "Believe" by McCann Erickson.
"Museum"


"Gravesite"