This project is amazing! It's called the "Blast Studio" and is done by Fallon London. It is an interactive project that has a live stream of the "Blast Studio" and what you do determines what happens in real time. The footage will then be used to create commercial spots. More information can be found here: http://www.bbc.co.uk/blast/
Link to the actual project: http://www.blastgetcreative.co.uk/
Behind the scenes footage:
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