Was anyone else annoyed upon visiting the Creativity-online website today? First thing, giant eyes on an ad page before entering. Then after I enter, there were three of them. One banner ad across the top, one to the right, and then a splash page covering the entirety of the page. The same animation, in three places. It's reasons like these that people stop paying attention to online web ads and click them away. As it turns out it's a co-op ad combining the movie "Monsters vs. Aliens" with HP computers. But still, people just don't care, and definately won't care about your product if you annoy them as much as you did me. It's crucial to find a harmonic balance. Rushing the consumer with ads definately won't work. Stay subtle, and if it's interesting enough, people will click. Just play it safe and don't scare them off. *shivers* (those damn eyes)
Tuesday, May 5, 2009
Those eyes!!!
Was anyone else annoyed upon visiting the Creativity-online website today? First thing, giant eyes on an ad page before entering. Then after I enter, there were three of them. One banner ad across the top, one to the right, and then a splash page covering the entirety of the page. The same animation, in three places. It's reasons like these that people stop paying attention to online web ads and click them away. As it turns out it's a co-op ad combining the movie "Monsters vs. Aliens" with HP computers. But still, people just don't care, and definately won't care about your product if you annoy them as much as you did me. It's crucial to find a harmonic balance. Rushing the consumer with ads definately won't work. Stay subtle, and if it's interesting enough, people will click. Just play it safe and don't scare them off. *shivers* (those damn eyes)
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