The Future is Now

This is the ever popular "Did you know?/Shift Happens" video by Karl Fisch. I was reminded of it in my case studies class today. It really puts into perspective the direction America's consumers are moving and in turn how we as advertisers will need to adapt in order to reach them.

It's the new digital age, and we must learn how to use these new tools in order to be able to communicate our message efficiently and effectively. The future is now, and so far the advertising world is still behind. There is constant turmoil and discussion about consumer control and how consumers aren't listening to advertisements, always finding new ways to avoid them. It is with this change that we must become more conversational and more topical in our approaches. We can't afford to screw up, especially in this downturn economy. I however believe this new form of consumer behavior to be a welcome change, because while they are becoming harder to find, when we do, we can target them better than ever.

It's not the same game as the generation before us, where traditional approaches reigned king and you could hit everyone with a few television commercials and some magazine ads. Now onto a new game, our game, my game...the future of the advertising world rests in the hands of the next generation. Looking towards a fascinating field of non-traditional approaches and the spoils of the digital landscape. Offerings like the internet, social mediums, rich media apps and mobile. The future is now, and it's time to evolve...