So the new Tron: Legacy (Tron 2/Tr2n) movie was just released at the San Diego Comic Con..and it looks AMAZING! Full of Light Cycle goodness! Well, upon further research, a neat viral campaign went along with it. Here is the excerpt from the wikipedia entry:
On July 21, 2009, several movie-related websites posted they had received via mail a pair of "Flynn's Arcade" golden coins along with a flash drive. Its content was an animated gif image that showed CSS code lines. Four of them were put together and part of the code was cracked, revealing the url to Flynnlives.com, a fiction site mantained by activists who believe Kevin Flynn is alive, even though he's been missing since 1989. Clicking on a tiny spider in the lower section of the main page leads to a countdown clock that hits zero on July 23, 2009, 9:30pm PDT. Within the Terms of Use Section, an address was found. It lies in San Diego, CA, near the city's convention center where the Comic Con 2009 is taking place and some footage/info on the sequel is expected to be released. Flynn's Arcade was re-opened at that location, with several Space Paranoids arcade machines and a variety of '80s video games. A full-size light cycle from the new movie was on display.
A second viral site, homeoftron.com, has been found. It portrays some of the history of Flynn's Arcade as well as a fan memoir section.
Pretty cool way to countdown and get buzz about the unknown premiere for the trailer.
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